Something to read before you knock.
Green Door has a whole life outside the gatherings. The Welcome Mat is where I write about the people, the nights, the ideas we tried and the things we’d do differently next time.
It has its own visual language and rhythm. Part event diary, part invitation, part excuse to pay attention to the people making interesting things in Adelaide.
The Couch gives guest writers and interview subjects a space to share their stories with our readers. It started online, then became something you could hold. Volume I collects our early stories in print.
A little longer than a reel.
The articles give people a reason to stay close to Green Door when there isn’t an event to buy a ticket to. They give collaborators and community voices space to be heard, and give readers a more personal way into the work. Subscribers also get early access and exclusive keys that unlock gathering tickets.
During the Gathering IV campaign, The Welcome Mat was reported as a meaningful source of traffic to Humanitix. The newsletter is part of the wider marketing system, not an unrelated side project.