I wanted a reason to come over.
Green Door started as a thought: what if going out felt more like being invited into someone’s home? Not a nightclub, not networking, not a room full of strangers pretending they know one another.
We built a recognisable world around that idea. A door knock. A secret location. A welcome mat. A few house rules. Then we needed the actual night to feel just as considered as the things people saw online.
Small on purpose.
Every gathering gets its own theme and visual language, but the format stays intimate. A limited-seat dinner gives people a first chance to meet and settle in. Then the night opens into music, movement and whoever else comes through the door.
Guests buy their dinner places and other inclusions ahead of time. That gives venue partners clearer food numbers and some committed early revenue. We create the campaign, bring the audience and build the atmosphere around what makes each space worth visiting.
It only works when everyone benefits: guests, venues, artists and the people doing the work.
Gathering III
[Nowhere to Wear It]
A shared dinner, vintage collaboration, DJ and a very good excuse to get dressed.
a Thursday night experimentGathering IV
[EQUINOX] 𝔞𝔣𝔱𝔢𝔯𝔤𝔩𝔬𝔴
A new campaign world, spring imagery, guest rituals and Green Door’s first sold-out gathering.
50-TICKET ALLOCATION SOLD OUTA lot of hats. One direction.
I lead the visual storytelling, film concepts and production, the identity of each gathering, content and marketing, art direction, set design, lighting and projection ideas. I work across the details that make an online world feel real when people finally arrive.
Green Door is a team effort built by passionate creatives and engineers, and made possible by our hosts, performers, venues and collaborators. My job is to hold the creative direction together and help turn the concept into something we can actually deliver.
From the first shoots and invitations to the final door knock, I want it to feel like it all belongs to the same world.